Convergence is Inevitable. Social networks are booming and a lot of material are in digital format. There is a boxing podcast that I listen to called "The Boxing Truth." Boxing is one of the oldest sports in America and today, it is not a very popular sport compared to others (baseball, basketball, football, hockey). What they do is have a two-hour show every week on Sunday and then archive it for listeners to download via itunes. It's great to listen to when I'm on the bus. It's very interactive too because they have callers call in world wide from America, Mexico, England and beyond. If only boxing promoters would catch on, then I think the sport can be big again.http://www.theboxingtruth.com/listen.php?id=266
